RULU #HOTD

#Photography #Art Direction
CLient
RULU Hardware
TYPE
#Photography #Art Direction
YEAR
2022

Introduction

Step into a world of unexpected beauty with "Hardware of the Day" - a photography series that celebrates the elegance of everyday objects. Against the backdrop of a cozy coffee shop, this series explores the fascinating contrast between the functional nature of hardware fittings and the vibrant energy of fresh fruits.

With delicate observation and an eye for detail, we capture the intricate beauty of doorknobs, knobs, switches, screws, and other hardware fittings. By pairing them with the organic textures and vivid colors of fresh fruits, we create a whimsical and sophisticated visual experience that delights and inspires.

Yet the exploration of contrasts doesn't end there. We also play with the interplay between hard, cold metal and soft, warm textiles, using fabrics to highlight the unique shapes and textures of each hardware fitting. The result challenges viewers to see everyday objects in a new light, revealing their hidden beauty and potential for artistic expression.

Inspired by classic design styles, the HOTD series exudes a timeless, vintage charm that is both elegant and playful. Whether you're a fan of classic designs or simply appreciate the beauty of daily objects, this series is sure to captivate and inspire, like telling people to join us on a journey of discovery and uncover the unexpected beauty of hardware fittings, fresh fruits, and cozy coffee shops.

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